designed to give presence

designed to give you presence

Research shows that people who look good are more likely to get promoted, to be seen as trustworthy, to be desirable, to be seen as interesting, etc.

Good clothes have the ability to transform how we look. To turn a normal looking person into someone interesting.

Look good. Have presence. Leave an impression.

Get to know the cut and fit

behind how hiraware clothes let you look good and leave an impression

Relaxed fits.

Confident, composed, relaxed.

The cut of your clothes defines your visual weight and the impression you leave. Most normal shirts are cut too slim.

On a smaller frame, slim cuts squeeze you tight and make you look small. On a larger frame, they make you look tense and uptight.

Choose relaxed cuts instead.

It gives you more visual weight to make you look larger and allows the fabric to hang easily, making you look composed and effortless.

In the photo above a 5"7 guy pairs a slim cut top with slim cut pants, making him look small and uptight.

In contrast, Razzaq (also 5"7) wears a relaxed fit shirt with straight-cut jeans. He takes up more visual weigh and looks larger. He also looks more relaxed and composed.

Boxy cuts.

Proportioned. Heightened.

The secret to looking taller is in your outfit's proportions.

Most conventional shirts are cut too long and end up cutting your body in half, making your legs look short and you shorter.

Instead, follow the rule of thirds: split your outfit so your top sits shorter, and your bottom longer.

Our boxy cuts are designed to cut your outfits according to the rule of thirds, making your silhouette taller.

In the photo above, a 5"10 guy wears an outfit that cuts his body in half, making him look shorter.

In contrast, Ril (5"10) wears a boxy-cut shirt that cuts his body according to the rule of thirds. The shirt is shorter than the pants, making him appear taller.

Shoulder placement.

Broader — effortlessly.

We think a lot about how the shoulders sit and shape the body's silhouette.

Most conventional shirts cut their shoulders to sit in line with the waist. This gives you a square like silhouette and make your shoulders look narrow and stiff.

Hiraware clothes play with shoulder placement, featuring drop shoulders and raglan constructions.

These cuts create a secondary shoulder effect, making the shoulders wider, forming a v-like silhouette against the waist – creating a silhouette that looks relaxed and effortless.

In the photo above, a 5"9 guy wears a polo top with conventional shoulder seams that sit in line with the waist, making him look narrow and stiff.

In contrast, Amir (5"9) wears a hiraware twisted shirt that features a drop shoulder cut – his shoulders look wider and form a v-like silhouette that looks relaxed and effortless.

People.

Be more.

Hiraware clothes have been bought and worn by thousands across Malaysia, Singapore, Thailand, and Indonesia.

Not settling for less, getting better designed clothes to change the impression they leave and make their lives better.

People have loved our cuts and the compliments they get when wearing our clothes:

"The henley is my default top to wear to work now. Every time I wear it to the office I always get a lot of compliments on how I look. To be fair, it makes my shoulders look jacked."

Benny

"Your top, the material is great, light, soft, not itchy (I am fairly sensitive to itchy fabric, me no likey). My wife keeps asking, “Kenape awak hari ni extra handsome?”

Hafizul