Design

Hira clothes are designed with the idea of building a great wardrobe.

As a starting point, all Hira pieces are designed for function and comfort. We want to wear our clothes regularly and comfortably -  Breathable fabrics for the heat, relaxed cuts that allow for ease of movement, etc.

Secondly, Hira pieces bring a vibe to any outfit. We wanted to avoid bland UNIQLO pieces, designing instead pieces that bring a vibe of relaxed ease to any outfit. At the same time, they are designed to remain versatile and can be styled differently according to each individual's style.

Finally, they are designed to be worn regularly and for a long time. We found that many of our favourite pieces were old items that had become better as they wore out. We design our pieces to be able to do the same, not just durable but getting better with scuffs and wear the way Carhartt pieces do.

If you want our vibe as part of your wardrobe, check out our pieces below and join the Hira community today.