easy to wear

research and development of garments

hiraware

Clothes that are nice but hard to wear are not very useful.

Obsessed with the idea of the modular wardrobe, we look to design clothes that are easy to wear. Is is this core versatility that shapes and informs the hiraware aesthetic.

get to know the design thinking behind hiraware versatility.

easy to pair. easy to wear.

hiraware clothes are designed in neutral colours that are easy to match.

They are designed to be flexible and look good with shorts, jeans, trousers, sneakers, leather shoes, etc.

And to be worn easily for different occasions - casual brunch, office, dinner, nights out, weddings, etc.

Guided by our design principles, ensuring a consistent aesthetic spirit across collections.

hiraware henley, canterbury shorts, new balances.

 a dressy post-sports look.

hiraware henley, hiraware trousers, suede boots.

Something calmer - ideal for a day out, casual Friday, or a dinner.

hiraware henley, hiraware trousers, keens.

a little more travel focused, exploring a new city.

hiraware shirt, hiraware trousers.

 A look formal enough for the office, but still stylish for going out for dinner after.

 

customisable.

We look to design clothes that can be customised and adjusted, to give wearers the freedom to interpret their garments.

For example, the twisted shirt features button options, allowing the wearer to choose if the shirt should be buttoned straight cut or cinched-in at the waist. 

founder thoughts.

Modular wardrobe.

"A modular wardrobe is the idea of a wardrobe where all your clothes fit and go together. Meaning with less clothes, you get more outfits."

For example, if you have 5 shirts and 5 trousers; if each shirt only pairs with one trouser - I only get 5 outfits. But if they all go together, you get 25 possible outfits. 

I love this idea and approach to clothes.

It means I don't need such a big wardrobe, I can buy fewer but better clothes.

And it really shines through when I travel. I'm able to pack really light, because all my clothes go together and can be worn for different occasions. So with just a few well-selected piece, I know I'm fully covered."